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music SERVICES
MUSIC SERVICES
We collaborate with the finest emerging and seasoned artists. We're here to walk with you on your exciting music journey. At Keela, we don't just promote music; we craft narratives. We delve into your unique story, weaving it seamlessly with your musical skills to connect you authentically with the right media platforms and your current and potential fanbase.
Believers in the magic of Integrated Marketing and Communications (IMC) Strategy, we bring you a combination of services – from Public Relations and Marketing advice to Radio and TV Plugging – ensuring your impact hits all the right notes.
Fuelled by extensive industry knowledge, our strategic strength, and an unwavering passion we put your journey in the spotlight. Our commitment lies in empowering you to build meaningful connections with your audience and elevate your brand's impact in the exciting and ever-changing music scene.
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RADIO PLUGGING /TV PLUGGING
At Keela Communications, we bridge the gap between artists and the airwaves. We leverage established relationships with Music Compilers, Presenters, and Show Producers across South Africa’s community, commercial, and regional stations to maximise your music’s potential.
Our Radio ServicesWe present singles and albums to key industry decision-makers to secure:
- Airtime & Playlisting: Pitching tracks for inclusion in high-rotation playlists.
- Specialist Features: Targeting genre-specific music shows.
- Artist Engagement: Securing live performance sessions and on-air interviews.
Our TV Services: Beyond audio, we target television broadcasters to increase visual visibility. We present:
- Music and Lyric Videos
- Electronic Press Kits (EPKs)
- Song Stories and Behind-the-Scenes content
Reporting: Transparency is key. We provide comprehensive reports detailing which stations have playlisted your tracks, offering clear insight into your campaign’s reach. (Please note: While we utilize every resource to secure placement, playlisting on specific stations is at the discretion of the broadcaster and is not guaranteed.)
Why Radio Plugging Matters
Securing airplay is a critical component of a successful release strategy. Our plugging services are designed to deliver:
- Credibility & Validation: Radio support acts as an industry stamp of approval, signalling quality to professionals and listeners alike.
- Wider Audience Reach: Airtime exposes your music to diverse demographics, helping you discover fans outside your immediate circle.
- Chart Potential: Consistent radio play drives chart performance, increasing visibility and ranking.
- Fanbase Growth: Regular rotation converts casual listeners into dedicated fans who buy albums and attend concerts.
- Industry Networking: Interaction with presenters and producers opens doors for future collaborations and media opportunities.
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PUBLIC RELATIONS
Consultation and Artist Identity:
We offer guidance and advice tailored to the music and media industry. Our focus is on identifying the artist's most compelling stories, enabling them to forge emotional connections with their audience and stand out amidst the noise with their unique narrative.
Media Training:
Preparation for quality media interviews is our forte. We ensure artists are well-equipped to handle media interactions with finesse.
Biography and Press Release Services:
We craft and disseminate compelling biographies and newsworthy press releases to an extensive list of relevant media channels, including online, radio, television, print, and influencers.
Artist Press/Media Kit Compilation:
We assemble an official artist press/media kit, providing a comprehensive overview of the artist's story, achievements, and media coverage.
Content Creation:
Our expertise lies in creating authentic and conversational content that blends the artist's heart, testimony, and story with their talent, presenting a captivating narrative.
Media Liaison and Coverage:
We actively engage with media outlets, securing coverage such as interviews and reviews across various platforms, including online, radio, television, print, and influencers.