music SERVICES

Radio plugging involves presenting an artist's album or singles to relevant radio contacts, aiming to secure airtime. This effort may lead to the tracks being included in playlists or receiving spot plays on various stations.

At Keela Communications, we extend our services to engage with Music Compilers, Presenters, and Show Producers for:

- Plays on specialist music shows

- Live performance sessions

- Interviews

Our strong ties with community, commercial, and regional radio stations across South Africa enable us to leverage these relationships effectively.

We provide a comprehensive report detailing the stations that have playlisted* the tracks in South Africa. Please note that playlisting on a specific radio station is not guaranteed.

On the television front, Television Plugging entails presenting Music Videos, Lyric Videos, EPKs, Song stories, etc., to targeted television broadcasters.

*Playlisted: Tracks featured on a playlist, but it's important to note that inclusion is not guaranteed on any specific radio station.

Radio plugging remains crucial for artists for several reasons:

1. **Wider Audience Reach:**

   - Radio stations have broad and diverse audiences. Getting airtime exposes the artist to a wide demographic, helping reach potential fans who may not have encountered their music otherwise.

2. **Credibility and Validation:**

   - Being featured on a radio station's playlist adds a layer of credibility to an artist's work. It serves as a validation of the quality and appeal of their music, making them more attractive to industry professionals and listeners.

3. **Increased Visibility:**

   - Radio plugging increases an artist's visibility in the music industry. It puts their work in front of influential music compilers, presenters, and show producers who may further promote and champion their music.

4. **Building Fanbase:**

   - Regular airplay on radio stations helps in building a dedicated fanbase. Listeners who enjoy the music are likely to become fans, attend concerts, purchase albums, and engage with the artist on social media.

5. **Influence on Charts:**

   - Radio airplay contributes to music charts, impacting rankings and visibility. Being on playlists can lead to higher chart positions, garnering additional attention from both fans and industry professionals.

6. **Networking Opportunities:**

   - Radio plugging often involves liaising with industry professionals, creating opportunities for collaborations, live sessions, and interviews. These interactions contribute to the artist's overall presence in the music scene.

7. **Promotion of New Releases:**

   - When an artist releases new music, radio plugging helps promote it to a wide audience quickly. This can generate buzz, increase anticipation, and contribute to the success of the new release.

If a radio station puts a song on their playlist, the benefits include:

1. **Increased Airplay:**

   - Songs on playlists receive regular airplay, exposing the artist to a consistent and potentially large audience.

2. **Extended Exposure:**

   - Being on a playlist extends the exposure duration, as playlists are often repeated, giving the song more opportunities to be heard.

3. **Audience Engagement:**

   - Playlist inclusion can lead to audience engagement, with listeners discovering and sharing the song, creating a ripple effect on social media and other platforms.

4. **Potential for Charting:**

   - Playlist inclusion contributes to charts, increasing the likelihood of the song charting on radio charts or other music industry rankings.

5. **Industry Recognition:**

   - Being on a playlist is a form of industry recognition, signaling to other industry professionals that the song is noteworthy and deserving of attention.

In summary, radio plugging and playlist inclusion are integral parts of an artist's promotional strategy, offering numerous benefits in terms of exposure, credibility, and audience engagement.

Consultation and Artist Identity:

We offer guidance and advice tailored to the music and media industry. Our focus is on identifying the artist's most compelling stories, enabling them to forge emotional connections with their audience and stand out amidst the noise with their unique narrative.

Media Training:

Preparation for quality media interviews is our forte. We ensure artists are well-equipped to handle media interactions with finesse.

Biography and Press Release Services:

We craft and disseminate compelling biographies and newsworthy press releases to an extensive list of relevant media channels, including online, radio, television, print, and influencers.

Artist Press/Media Kit Compilation:

We assemble an official artist press/media kit, providing a comprehensive overview of the artist's story, achievements, and media coverage.

Content Creation:

Our expertise lies in creating authentic and conversational content that blends the artist's heart, testimony, and story with their talent, presenting a captivating narrative.

Media Liaison and Coverage:

We actively engage with media outlets, securing coverage such as interviews and reviews across various platforms, including online, radio, television, print, and influencers.