our story

Keela Communications is a boutique PR and communications agency operating at the intersection of faith, music, media, and meaningful storytelling. Founded by Cher Murphy, we exist for one reason: to help the right stories reach the right people — with clarity, creativity, and integrity.

What we do

From album launches and radio plugging to book tours, live events, and brand storytelling — we turn moments into movements. Our work spans artists, ministries, speakers, and brands across South Africa and beyond. Clients have included Prime Circle, The Jesus Collective, Khaya Mthethwa, CeCe Winans, Brenden Praise, Dr Caroline Leaf, Passion with Louie Giglio, Decathlon SA, Leroy Merlin and many more.

Why alignment matters

Cher doesn't believe in PR for the sake of PR.

"I could never do this work if I didn't love it — or if I didn't believe in the people and the message behind it."

After 20 years, one thing hasn't changed: Keela only takes on clients Cher can stand behind wholeheartedly. Because authenticity can't be manufactured — and neither can trust.

Relationships over hype. Alignment over exposure. Belief in the message, always.

about the founder - cher murphy

Cher Murphy is the founder and lead strategist of Keela Communications, bringing over 20 years of experience in the entertainment, media, and publishing industries. She holds a degree in Journalism with a second major in Politics — a foundation that continues to shape her thoughtful, strategic approach to communications.

Before launching Keela, Cher spent seven years as a media and marketing liaison at Christian Art Distributors (including CUM Books), leading PR campaigns for books, films, and resources. She also served as editor of Truth Magazine, a pioneering Christian lifestyle publication aimed at youth culture, and later worked for five years at Integrity Media Africa.

Throughout her career, Cher has successfully led radio plugging and PR campaigns in South Africa for a wide range of local and international artists, including Bethel Music, Jesus Culture, Passion, Lauren Daigle, Casting Crowns, Chris Tomlin, Kari Jobe, Michael W. Smith, TobyMac, Crowder, MercyMe, Skillet, Needtobreathe, Planetshakers, Tenth Avenue North, and many others.

Based in Johannesburg, South Africa, Cher is a wife to Sean and a mother of three — balancing leadership, creativity, and calling with honesty and grace. Her lived experience, industry insight, and steady leadership continue to define the heart and direction of Keela Communications.

our story

about the founder - cher murphy

Sneak Peeks from Keela Communications's PR World